Winter Glow Festival for City of Melbourne

By December 21, 2017 No Comments

After successfully winning a competitor pitch, in the winter of 2017, Papermill worked with City of Melbourne to help increase patronage at key Docklands venues over the more quiet winter months.

Our response to the brief, the Docklands’ first‘ Winter Glow Festival’ was an eclectic and engaging calendar of activities that ran across a three-month period, with 14 events including a speaker series hosted at Library at The Dock, a series of intimate workshops held within local businesses and Glow Progressive Dinners to highlight a true tastes of Docklands.

Upon completion, businesses and attendees praised the activity calendar and cited a measurable increase in engagement over winter. Following the campaign’s success, our team is back in Docklands leading the City of Melbourne’s summer activation and we are so proud to see the positive impacts of these campaigns resonating with the local community.