The Crux and Co.

By June 5, 2018 No Comments

Papermill have been working with The Crux and Co. since August 2017 across their media, social media and content campaign to drive brand awareness of the South Melbourne café. In just short of a year, Papermill have grown the Crux and Co. Instagram following by more than 5,000 followers in under a year – cementing the cafes status as one of Melbourne’s most loved brunch institutions. Papermill have also managed The Crux and Co.’s sponsorships and collaborations including a charity partnership with the Breast Cancer Network of Australia. Papermill have also secured top-tier coverage for The Crux and Co. in Broadsheet Melbourne, The Urban List and Herald Sun.