St. Collins Lane

By August 23, 2016 No Comments

I n just short of six months, we have built a 7k strong social audience across Facebook and Instagram, curating and connecting a community of Melbourne’s most passionate fashion and foodie fans.

Steering the social strategy through from the brand’s conception until now – we have worked with some of Melbourne’s most celebrated and recognized social influencers to gain a brand reach just short of 5 million people across our 6 month campaign.

Working across the day-to-day community management, we also utilisied live social media commentary across the VIP Preview launch event where we acquired 1 new Instagram follower every 8 seconds  creating a 3k strong Instagram community of fashionistas, foodies and influencers before the centre had even opened to the public..