Nick Fouquet x Coburg Quarter

By December 4, 2016 No Comments

Papermill was appointed in September 2016 to manage the PR, communications and social media for a unique collaboration with LA model, creative and milliner to the stars, Nick Fouquet, and Melbourne’s creative new community, Coburg Quarter.

Papermill worked closely with Nick and our client, Future Estate across an integrated social, influencer, media and event campaign which coincided with Melbourne’s Spring Racing Carnival and culminated with a prime-time interview on Channel 7 during the Melbourne Cup telecast and a number of influencers and celebrities wearing his bespoke ‘Coburg Collection’ pieces to key race days and Fashion on the Field events.

The collaboration was first celebrated with a launch event where Nick’s limited edition Coburg Collection was unveiled on the grounds of the notorious former ‘D-Division’, which followed an intense social media and PR campaign resulting in a reach of over 10million people during his visit.