107 Cambridge Street PR and thought-leadership

By September 3, 2016 No Comments

Papermill managed the on-market PR campaign for GURNER’s 107 Cambridge Street apartment project, which culminated with the sell-out success of all available apartments in just 7 days. Papermill’s campaign incorporated a corporate element, positioning the developer’s Founder, Tim Gurner, as a thought leader on the contentious apartment standard guidelines which were released during the campaign, allowing Papermill to position the project as an exemplar industry-leading development while generating significant corporate coverage for Tim as he provided his commentary on the topic to the media.